PointsBet has partnered with sports media and talent management brand Playmaker for a March Madness campaign featuring former NBA star Carlos Boozer.
The sportsbook’s Canadian division has also agreed to a sponsorship deal with the Ottawa Redblacks of the Canadian Football League (CFL).
PointsBet will sponsor Playmaker and Playmaker Betting content throughout the NCAA’s March Madness tournament and beyond. Boozer, part of Playmaker’s talent roster, has also officially placed a $50,000 bet on Duke University to win the tournament with the sportsbook.
“We believe that betting content, like sports betting itself, should be fun. What’s more fun than following a former NBA player bet on his alma mater with over half a million in upside?” said Brandon Harris, CEO at Playmaker.
“We think it’s so much more engaging than old guys in suits giving picks or spamming offers, and so far the millions of impressions back that theory up. We’re so glad to be able to work with fun partners like PointsBet to bring this kind of collaboration together.”
PointsBet will be the exclusive sponsor of several of Playmaker’s March Madness initiatives including Playmaker 16, Playmaker 8, and Playmaker 4 free-to-play games and “Playmaker On The Street”, a digital series hosted by Dakota Wiley.
“Working with Playmaker on the Carlos Boozer bet has given us a great perspective on the services they offer and the reach of their platforms,” added PointsBet US SVP of Content Liam Roecklein.
“They stand at the forefront of merging content, social influence, and technology, and we are excited to work together to broaden our exposure and find new audiences to promote the PointsBet brand.”
Playmaker will also be partnering with PointsBet’s content creators for collaborative content, including golf influencer Paige Spiranac, and betting influencer and former track and field star Taryn Tempel.
David Woodley, President of Playmaker, stated: “We are excited to bring on PointsBet as a partner here.
“Both brands like to celebrate and promote community around sports betting while also focusing on education and responsible gaming, this campaign is providing a good mix of what we have to offer at Playmaker including: video, social, free to play gaming, talent, distribution and it aligns well with PointsBet’s ever-growing presence in the betting industry.”
PointsBet Canada has also agreed to a partnership with the Ottawa Redblacks to become the official sportsbook of the CFL team.
As part of the partnership, all Redblacks jerseys this season with the PointsBet Canada logo, and the sportsbook will also have branding throughout TD Place, home of the CFL team. The sportsbook will also become the new presenting sponsor of the PointsBet Sideline Club at TD Place.
Scott Vanderwel, CEO of PointsBet Canada, said: “It is hard to imagine anything more Canadian than the Canadian Football League (CFL) in Ottawa. We are excited to be working with one of the premier franchises in the CFL and can’t wait to bring a new, unrivaled form of entertainment to REDBLACKS fans.”
“We proudly wave the Canadian and CFL flag in the Nation’s Capital and it was important to us that this partnership is with a Canadian operator who not only knows the City of Ottawa but also loves the CFL and appreciates our REDBLACKS fans and the passion they have for our team and our league,” noted OSEG President and CEO Mark Goudie.
“We proudly welcome PointsBet Canada to RNation and look forward to an exciting, innovative relationship and an exceptional game experience in the PointsBet Sideline Club.”
Adrian Sciarra, SVP of Sports Business Operation at OSEG, added: “We’re always looking for ways to add to the REDBLACKS experience at TD Place. Partnering with a reputable and innovative company like PointsBet Canada will do just that.”
Nic Sulsky, CCO for PointsBet Canada, commented: “PointsBet Canada is committed to building an identity that acknowledges the little intricacies that make us all proud to be Canadian. Nothing says Canadian like three downs, a 55-yard line and the rouge. We are excited to add a little bit more red and black to RNation for years to come!”
