Digital marketing agency MediaTroopers has been awarded a revenue share license by the Pennsylvania Gaming Control Board (PGCB), allowing it to provide marketing services to operators in a revenue share model.
The agency has had a presence in the Keystone State since 2019, where it has operated as a gaming services provider for a flat fee or a CPA model – however, it now has the necessary regulatory privileges to enter revenue-sharing agreements.
Sam Segal, MediaTroopers’ CEO, commented: “Weare beyond thrilled to have acquired a revenue share license in the state of Pennsylvania. While this may be our first license of this kind, we have years of experience in operating in the Keystone State.
“Similarly, our long-standing partnerships with the state’s top gambling operators have allowed us to continually deliver top-quality bespoke services and marketing content to Pennsylvanian bettors. So partnering in a revenue share model is the next step in strengthening our alliances with PA operators.”
Enabling growth by securing licenses to offer marketing services as soon as jurisdictions go live with igaming and/or sports betting, MediaTroopers is using its revenue share status as a signal of its dedication to its clients owing to the mutual liabilities offered by the model.
Furthermore, the agency stated that the revenue share model offers both operators and affiliates the opportunity to focus on acquiring long-lasting, loyal customers rather than acquiring lots of customers with varying lifespans.
Segal added: “We at MediaTroopers are confident in our players’ overall quality and lifetime value at gambling sites. This new revenue share license allows us to show another part of our expertise in addition to acquiring new players. It allows us to shift our focus onto converting more potential bettors into ongoing and devoted users.”
MediaTroopers most recently moved into the New York market as the Empire state opened up its legal online sports betting marketplace in January.