FanDuel Group has reached a ‘first-of-its-kind’ multi-year agreement with TSN to become the official sportsbook partner of the Canadian sports media company.
Starting in Ontario, FanDuel will promote its mobile sportsbook and casino operations across TSN via original content. The deal has the potential to expand into other Canadian provinces and territories, pending regulation.
FanDuel Sportsbook will provide TSN with sports odds in hopes of deepening fan engagement. The operator will have multiple integrations across the media company’s platforms, including in-game broadcasts, digital marketing, mobile apps, and co-branding opportunities.
TSN will also highlight FanDuel’s online gaming formats, its casino platform, and its free-to-play games.
“Bringing our industry-leading sportsbook platform to Canada is a watershed moment for FanDuel,” commented Dale Hooper, General Manager of FanDuel Canada.
“Partnering with Canada’s most iconic and trusted media company was integral to our strategy of delivering gaming content to passionate Canadian sports fans in the most entertaining and responsible way possible.”
FanDuel’s partnership with TSN aligns well with the operator’s recent launch of its sportsbook and casino products in the Canadian province of Ontario.
Stewart Johnston, Senior Vice President of TSN, added: “FanDuel is the undisputed leader in sports betting, and with the launch of sports betting in Canada they were the clear choice for us as a sportsbook partner.
“FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with and we believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand.”