Leighton Webb: improving the player experience from a payments perspective

The payments space in sports betting and igaming will increasingly emphasize on improving the user experience, according to PayNearMe Vice President and General Manager of iGaming & Sports Betting, Leighton Webb

Speaking to SBC Media at SBC Summit North America last year, Webb outlined the history of the payments space since 2013, noting that the first few years was about ‘getting the connectivity in place’ and now focus will shift towards creating a ‘seamless’ experience for users. 

“I think you’re going to see an emphasis on improving the player experience from a payments perspective,” Webb noted. “One way I think about this is you have Payments 1.0 and Payments 2.0 as it evolves and the first part of when we launched in 2013 was really about getting the connectivity in place and being able to process payments. 

“Now we’re at the point where it’s really focusing on the user experience, making that a more seamless user experience, a better user experience. That’s where Moneyline really comes into play is to really remove the seams, make it easier, make it a more elegant solution of moving that money for the user.”

PayNearMe aligned the launch of its new product, Pin4, with SBC Summit North America in December last year, owing to the event’s roster of ‘industry leaders’ and experts. 

Pin4 is a cardless cash withdrawal product for sports betting and igaming customers’ winnings and Webb noted that SBC Summit North America was a perfect opportunity to get the product in front of the industry’s eye.

He added: “Omnichannel, in terms of being able to provide multiple maximum choices for the user in terms of deposit and withdrawals, is growing in importance from the operators in this space. 

“The Pin4 announcement really ties into that omnichannel strategy so it was a great opportunity for us to announce that and get it in front of industry leaders and customers of ours in person and in New Jersey.”