Sportsflare, a division of Tiidal Gaming Group Inc, an AI-powered odds provider for esports and gaming, has formalized a long-term product and distribution partnership with sports betting data provider GameScorekeeper.
Under the terms of the agreement GameScorekeeper will distribute Sportsflare’s AI-powered odds solutions to its suite of B2B sportsbook clients, while powering Sportsflare with high integrity esports data. Products will now include pre-match and in-play odds feeds, and also the first esports ‘Bet Builder’ solution in the market.
Bet Builders have shown a stellar track record in traditional sports such as soccer, achieving high margins and additional turnover.
Using AI and proprietary technology, Sportsflare has created many new esports betting markets for CS:GO, League of Legends, and Dota 2. With the recent addition of Valorant and Overwatch to GameScorekeeper’s platform, both parties will soon offer comprehensive odds offerings for popular first person shooter (FPS) titles.
“We’re excited about the partnership with GameScorekeeper,” said Max Polaczuk, CEO of Sportsflare. “In particular, we see a massive opportunity to bring more esports titles, such as Valorant, to market by combining our solutions. We are obsessed with creating new experiences for esports betting, and this partnership helps us deploy those new experiences to millions of bettors in a relatively short time.”
Marc Burroughes, CCO of GameScorekeeper, added: “Sportsflare has been a long-standing partner of GameScorekeeper and we’re delighted to extend our agreement further. Combining our powerful esports data services with market leading odds solutions and the industry’s first esports Bet Builder, represents a fantastic opportunity.”