Rightlander, an advertising and affiliate compliance specialist, has launched its suite of products and services in the Canadian province of Ontario.
With the Ontario igaming market set to go live on April 4, Rightlander will help operators meet the compliance requirements of the Alcohol and Gaming Commission of Ontario (AGCO) in terms of standards of game and operator integrity, fairness, player protection, and social responsibility.
To help crackdown on non-compliant affiliates, Rightlander’s specialist suite will monitor for affiliate marketing compliance in different countries worldwide.
Channels examined include email, social media, video, PPC, telegram, affiliate websites, and websites offering illegal or infringing content. Scans can be conducted in English and French to meet the needs of the Canadian market.
Ian Sims, Founder of Rightlander, said: “It was only a matter of time before the Canadian igaming sector started down the path to regulation. We have been scanning at the state level in the USA for a while now and are well equipped to monitor from individual states in Canada like Ontario.
“Rightlander is able to scan from local IP addresses so that our clients get to see how content is geo-targeted to consumers at both country and state level.”