FansUnite Entertainment’s American Affiliate division (AmAff) has been approved to provide customer acquisition services for licensed sports wagering entities in Maryland by the Maryland Lottery and Gaming Control Commission.
Approved as a registered vendor, AmAff’s Betting Hero team will supply live activation services at the state’s retail locations and its digital team will provide customer acquisition services in the Maryland market.
Chris Grove, CEO of American Affiliate, commented: “Maryland is poised to be one of the most dynamic and competitive markets in the country, and this step allows American Affiliate to be ready to benefit from that competition on launch day.
“We look forward to yet another opportunity for increasing revenue as we educate, engage, and entertain sports bettors in Maryland with our ever-growing portfolio of media sites, podcasts, and platforms.”
Retail sportsbooks have been live in Maryland since December 2021 and online sports betting is expected to launch in the state later this year.
Earlier this month, FansUnite Entertainment received a gaming-related supplier–manufacturer license from the Alcohol and Gaming Commission of Ontario to become a fully registered supplier of sports betting and internet gaming in Ontario.
