Stake.com has signed a partnership deal with brothers Pietro and Enzo Fittipaldi ahead of the upcoming Formula 1 season this weekend.
Pietro, the Haas driver in F1, and Enzo, the Charouz F2 Racing team driver, have become Stake’s Brazilian representatives for the 2022 season, adding to the growing roster of sports stars endorsing the crypto-betting brand.
Making his F1 debut in 2020 after replacing the injured Roman Grosjean, Pietro combined his role as Haas F1 Team reserve with a successful spell in the 2021 IndyCar Series, competing in both Texas and the Indy500.
Under his agreement, Pietro will offer F1 fans ‘unique analysis’ of each race throughout the season, share insight via a monthly Twitch stream and take fans behind the scenes throughout the campaign with exclusive content across Stake’s social media profiles.
Speaking of the partnership, Pietro Fittipaldi said: “It’s a real honor for me to be joining Stake.com’s team of sports stars and becoming their first F1 representative. I can’t wait for lights out in Bahrain this weekend. We will be taking the fans behind the scenes and sharing my racing experiences as we all gear up for another epic season of F1.”
Similarly, Enzo will co-host regular streams on his Twitch channels, providing his own analysis and insight of the F1 season and breaking down the action from on and off the track.
Enzo Fittipaldi added: “Working with Stake.com is an amazing opportunity for my brother and I to share our passion for motorsport with our fans. We’re just as competitive off the track as we are on it so look out for lots of fun content from us, especially on Twitch, as we celebrate the best of F1 and F2 over the course of the season.”
The deal marks Stake.com’s first agreement with F1 drivers and adds to the growing list of sports stars signed with the brand.
Other sporting figures affiliated with the brand include former soccer player Sergio Aguero, UFC fighters Francis Ngannou and Israel Adesanya and the Premier League soccer team, Watford FC.
Dominic Rae, Sponsorships Manager, Stake.com, concluded: “We’re delighted to welcome Pietro and Enzo Fittipaldi to the Stake.com team. They are two of the most exciting young drivers around and come from a family steeped in F1 history. We look forward to working with them on a range of content initiatives over the coming months to bring all the drama of this season’s championship to life for F1 fans in Brazil and beyond.”
