Quarter4, an AI-powered predictive sports data and analytics provider for media, affiliates, and betting platforms, has sealed a new partnership with Parleh Media Group, a digital media, content production, and events company.
Under the terms of the one-year agreement, Parleh will use Quarter4’s data analysis for The Parleh daily betting picks videos, available on its owned and operated platforms and through its distribution partners.
Kelly Brooks, Co-Founder and CEO of Quarter4, commented: “This partnership supports the much-needed progression in this industry. Two Canadian companies are advancing the content available to sports bettors and fans across North America.
“Parleh Media Group’s business strategy is extremely innovative and demands diverse analytics to support their scaling operations. This is especially valuable in a market like Ontario, where advertising regulations prevent matching offers, the traditional method used to attract bettors.”
Quarter4’s verified deep-learning neural network delivers insights for games and player matchups, including in-game probabilities that support micro-betting.
The data is available via API, custom dashboard, and embeddable products such as brackets, player-effect simulators, and seeding-probability widgets. The diverse range of offers ensures that companies can take advantage of the technology at various stages.
Mark Silver, Parleh Media Group Founder and CEO, stated: “Now we can easily move beyond producing the obvious content for the games with the largest fan bases by leveraging Quarter4’s data and insights to prioritize our daily betting picks videos to truly cover the best global bets each day.
“We’re also thrilled to be Quarter4’s first partner in Canada, who, like us, are making an impact far beyond Canada’s borders.”
While Canada is a priority market, Quarter4 and Parleh have both stated they are eyeing global scale and vision.
“Our Canadian nationality is not the only thing we have in common with the Parleh Media Group,” added Danijela Covic, Co-Founder and Chief Sales Officer of Quarter4.
“We are both pushing the boundaries of innovation in this global industry. Parleh Media Group is incredibly unique and has made sports betting content accessible and applicable to a diverse and growing market. We are proud to partner with their team to provide Canadians and the world with the strongest sports betting content on the market.”
Earlier this month, independent sports betting rating agency SharpRank began its coverage with Parleh Media Group.