NorthStar Gaming has revealed its ‘soon-to-be-released’ online casino and sportsbook brand under the domain of NorthStar Bets.
Housed in Ontario, Canada, NorthStar Bets states its online platform offers ‘a uniquely local, premier user experience’ as well as ‘timely, relevant, and engaging sports betting insights and content’.
Michael Moskowitz, CEO and a Founding Partner of NorthStar Gaming, commented: “The NorthStar Bets brand pays tribute to our local roots, as a proudly Canadian-owned and operated brand, we take great pride in providing Ontarians with a hyperlocal gaming experience.
“We hope to inspire a sense of home team pride in our players as they discover our platform and unique NorthStar Bets content.”
Earlier this month, Kambi announced a long-term partnership with NorthStar Gaming to supply its online sportsbook to the Canadian operator.
NorthStar Gaming’s technology platform will be powered by Playtech Plc, providing the operator with its full suite of igaming and player management provisions
The NorthStar Bets content team will also create sports betting and wagering content for readers of thestar.com, via its omnichannel advertising and marketing services arrangement with Torstar Corporation.
Once the NorthStar Bets gaming platform launches, thestar.com will feature additional betting content, including daily picks and videos of the events, teams, and players.
“We’re very excited to work with NorthStar Gaming as they prepare to launch a market-leading online gaming business in Ontario,” said Lorenzo DeMarchi, Interim CEO of Torstar.
“With Ontario’s regulated online gaming and sports betting market set to open this spring, we’re sure there will be strong interest from our Toronto Star readers, particularly our sports readers, in the growing popularity of wagering content.
“Now, with the NorthStar Bets integration, readers will have access to gaming-related insights and storylines at their fingertips.”