Racing and Sports Pty has expanded its integrated form and vision partnership with Sky Racing World to cover the North American market.
The collaboration will see Racing and Sports’ data analytics, wagering technology, and fixed-odds platform combined with the international racing rights portfolio of Sky Racing World.
This combination will provide US operators with a new and enhanced digital and media offering that includes accurate, automated feeds of form and enhanced content which can drive wagering turnover and participation.
Racing and Sports will soon go live with its own North American digital and media assets, with Sky Racing World’s live vision. High-quality editorial, enhanced analytics, and interactive features will be fused with the video.
Stephen Crispe, CEO of Racing and Sports, commented: “This agreement is significant and strategic as it allows Racing and Sports a rapid entry into the US market on the back of Sky Racing World international content, which is distributed to all leading US wagering operators.
“By partnering with Sky Racing World, one of the most trusted brands globally, Racing and Sports can considerably enhance existing pari-mutuel content offerings on the back of Sky Racing World’s distribution network and be well-positioned to offer other services when the opportunity presents.”
Sky Racing World’s international racing rights portfolio includes live streaming of horseracing from Australia and New Zealand, as well as key Asian meetings including from Hong Kong, Singapore, South Korea, and Japan.
“Over the years, we have worked with Racing and Sports to customize international racing data and provide form offerings that match the preferences of North American Handicappers,” added David Haslett, CEO & President of Sky Racing World.
“With the growth in online and mobile wagering, it is clear the preference is for data and information in digital formats that are integrated into their online wagering environment.
“The quality and depth of international racing data available via Racing and Sports will enable wagering partners to accelerate the shift to digital formats, improve the overall customer experience of their players and position themselves to target new markets such as fixed odds and sports betting.”
Earlier this month, XB Net – a provider of North American horse and greyhound racing content – agreed to a partnership with Racing and Sports to help with its expansion across North America.
