The PGA TOUR and NBC Sports have joined forces to launch “PGA TOUR Pick’Em Live”, a free-to-play game featuring weekly prizes valued up to $5,000.
Developed by Low6 and exclusively powered by PointsBet in North America, the game aims to enhance fan engagement with live in-play games available within the official PGA TOUR’s app, downloadable on iOS and Android, or on its website.
Norb Gambuzza, Senior Vice President at PGA TOUR, Media and Gaming, commented: “We look forward to working with NBC Sports, PointsBet and Low6 to provide a free-to-play game for PGA TOUR fans.
“Sports betting products in golf continue to experience tremendous growth so we’re excited to provide our fans with the option to experience exciting in-play games in a free-to-play environment.”
Beginning on February 14 in advance of The Genesis Invitational, fans can enter at nearly any point during a tournament week and make selections on competitions including overall winner and head-to-head, with the points system directly tied to live odds.
Once player groupings and tee times are confirmed each week, the full set of game options within PGA TOUR Pick’Em Live will be available for users to begin making selections.
“At PointsBet, enhancing fan engagement across all markets is a key focus for us, and we’re excited to be working with Low6, NBC Sports and the PGA TOUR on a product that does just that,” said Eric Foote, Chief Commercial Officer at PointsBet.
PGA TOUR Pick’Em Live will also be integrated into GOLFchannel.com, NBCsports.com and GOLF Channel.
Jamie Mitchell, Co-Founder and CEO at Low6, added: “We are delighted to be launching this new pick’em game in partnership with NBC Sports, the PGA Tour and PointsBet.
“This product highlights our position as a world leader in developing innovative digital sports games and we look forward to engaging with the global golf market through PGA TOUR Pick’em Live.”
