PointsBet Canada has announced an exclusive multi-year content partnership with the Trailer Park Boys, taking a sportsbook to the Sunnyvale Trailer Park for the first time.
Nic Sulsky, Chief Commercial Officer of PointsBet Canada, commented: “Our mission from day one has been to build a sportsbook as authentically Canadian as poutine. And nothing says Canadiana more than the Trailer Park Boys. We are thrilled to have Bubbles, Ricky, and Julian join Canada’s Sportsbook to bring fans a new, innovative experience.”
The deal will see authentic content appearing on the Trailer Park Boys and PointsBet Canada owned channels, and the Boys will also appear in the sportsbook’s advertising campaigns, activations, and special VIP-style events.
“I’m very excited to be teaming up with PointsBet Canada,” said Bubbles. “I get to meet all kinds of cool Canadian athletes AND everything will be totally legal which is a new thing for Ricky and Julian. I think it’s fantastic!”
“As a proudest Canadian, I think it’s a real flattering being asked to be part of this,” said Ricky. “This celebrates Canadian sports and I can’t wait to meet a bunch of our bestest in the world athletes.”
PointsBet Canada released a clip teasing the firm’s first ad featuring the Trailer Park Boys, which consumers will see from January 17.
When asked about the Boys’ deal with PointsBet, Julian added, “It’s great to finally have a legit job with such a cool company. I’m proud of myself.”
Earlier this month, PointsBet Canada announced a multi-year deal to become the NHL Alumni Association’s (NHLAA) exclusive sports betting partner in Canada and its official partner in the United States.
“Whether it is Curling Canada, the NHLAA, or the Trailer Park Boys, we are committed to building a brand and identity that acknowledges the little intricacies that make us all proud to be Canadian,” concluded David Rivers, Vice-President of Marketing for PointsBet Canada.