Global sports integrity solutions provider Sportradar Integrity Services – a division of Sportradar – has entered into a multi-year integrity services agreement with Athletes Unlimited following a competitive selection process.
The partnership, said the firm, underscores its “leadership position in North American sports” while also reflecting the rapid growth of women’s sports in the marketplace.
Under the terms of the agreement, Sportradar Integrity Services will be protecting Athletes Unlimited competitions from match-fixing and betting-related corruption through a series of activities.
These include bet monitoring and reporting via its Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system that has been independently assessed and verified by recognized experts in the field of sports betting and integrity;
The firm will also provide Education & Prevention Services, comprising a series of on-demand webinars on topics such as match-fixing, social media integrity, and Athletes Unlimited’s own anti-harassment policy.
Moreover, it will conduct an integrity audit in order to strengthen and expand Athletes Unlimited’s integrity policies, while engaging its Intelligence & Investigation Services to assist investigations into any potential integrity threats
The new relationship with Athletes Unlimited adds to Sportradar’s roster of women’s sports events covered through its partnerships. These already include basketball, soccer, tennis and golf competitions, as well as others across the collegiate sports landscape.
Jill Exley, Sportradar’s Integrity Partnerships Director, North America, explained: “By choosing Sportradar as its integrity partner, Athletes Unlimited is taking a critical and proactive step in safeguarding its brand and business, as its competitions continue to grow and attract more interest from fans.
“We look forward to supporting them with our industry-leading integrity products and services and being a part of their exciting journey as they revolutionize how women’s professional sports are organized and experienced by fans.”
Nicole Pawlak, Senior Director of Special Projects, Athletes Unlimited, added: “We are thrilled to partner with global industry leader Sportradar as we continue to expand our betting platform for our fans. We are committed to building a legitimate and safe experience that will help us generate increased interest in our sports leagues while preserving the integrity of our play.”
Sportradar Integrity Services features a global team of qualified integrity experts who deliver analysis on irregular betting patterns with any suspicious matches subsequently reported to partners, providing essential visibility into the global match-fixing landscape. During 2021, the company detected 900 suspicious matches across global sport, and more than 6,900 suspicious matches have been witnessed across the past 17 years.
