Sightline Payments has announced the launch of its JOINGO mobile loyalty platform at the Indigo Sky Casino & Resort, Oklahoma in Q1 of this year.
Leveraging JOINGO’s integration with the IGT Advantage casino management system, the Indigo Sky-branded app will feature mobile marketing tools offering a ‘unified experience from the convenience of their iOS or Android devices’.
Utilizing the app’s features, Indigo Sky can boost its customer engagement with ‘modern, mobile-driven marketing’. Furthermore, the platform can be synchronized with Indigo Sky’s casino and non-gaming management systems, allowing the property to deliver automated, real-time marketing messages to players’ mobile devices with personalized Go Rewards Club activations.
“We’re always looking for new ways to enhance our guests’ experiences, and Sightline’s mobile loyalty platform helps us deliver an integrated mobile app solution that meets the demands of today’s customers,” said Melanie Heskett, General Manager of Indigo Sky Casino & Resort.
“Guests want to do everything from their mobile device and launching our app will give them this everyday convenience while expanding our abilities to offer more personalized marketing promotions.”
Last year, Sightline Payments linked with IGT to advance cashless gaming technology through the latter’s IGT Pay and Resort Wallet systems, a partnership that now encompasses Sightlines’ JOINGO loyalty app.
The launch of JOINGO with Indigo Sky marks Sightline’s inaugural product launch since the IGT deal.
“Mobile engagement solutions meet customers where they are, and the Indigo Sky mobile app will deliver the same seamless mobile-first experience that customers have come to expect in their everyday lives,” said Kirk Olson, Senior Vice President, Mobile at Sightline Payments.
“Adopting mobile solutions like Sightline’s mobile loyalty platform helps casinos modernize their customer experience while enhancing their marketing capabilities.”
