PointsBet has entered into a strategic partnership with Troon, a provider of golf and club-related leisure and hospitality services, making the operator the official and exclusive sports betting partner of Troon.
Through the deal, PointsBet will receive category exclusivity across Troon’s media channels to include digital marketing via web, social, print assets as well as sponsorship of the Troon App.
The operator will also be able to conduct high brand visibility actions at participating Troon-managed facilities, including exclusive odds integrations, as well as golf-centric collaborations that will reward its users with golf opportunities at Troon locations throughout the US.
PointsBet VIP customers will also be able to access hospitality and events at Troon-managed facilities in addition to hosting the soon-to-be-announced PointsBet Cup.
“Between our partnership with NBC Sports, The Golf Channel, and PGA TOUR, PointsBet has shown a commitment to the sport of golf through an investment of our brand in the space,” said Eric Foote, PointsBet Chief Commercial Officer.
“As PointsBet continues to amplify its presence in the game, we were looking to partner with an established operator that shares our corporate values and commitment to customers. This partnership with Troon helps take our connection to golfers to the next level, providing us with visibility across Troon’s unmatched portfolio of properties and multimedia platforms.”
Based in Scottsdale, Arizona, Troon has over 630 locations around the globe, including properties located in over 45 states and 30 countries.
Scott Van Newkirk, Chief Development Officer, Troon, commented: “PointsBet is a leader in the online gaming space with innovative technology that helps drive the consumer experience.
“We know many members and guests who enjoy our Troon-managed facilities are passionate about sports and gaming. We’re excited to see our partnership with PointsBet grow as gaming opportunities increase across the country.”
Troon is also a preferred partner with NBC Sports Next and its golf technology and services brands. NBC Sports is the official sports betting partner of PointsBet.
Notah Begay III, PointsBet Global Golf Ambassador, four-time PGA TOUR winner, and current analyst for NBC, added: “It’s exciting to see PointsBet develop creative and constructive partnerships with brands that are committed to growing the game and reaching golfers in new and exciting ways.
“This partnership with Troon makes sense on so many levels, and the benefits will be felt by players and members across their portfolio of properties.”