Esports and gaming platform Tiidal Gaming, and its wholly-owned subsidiary, Sportsflare, has entered into a partnership with EveryMatrix to integrate its Sportsflare proprietary betting solutions into the latter’s sportsbooks.
The agreement will see EveryMatrix incorporate Sportsflare’s esports Betbuilder into its OddsMatrix solution. Betbuilder is a same-game parlay solution for the global esports industry, implementing advanced algorithmic pricing technology by leveraging Sportsflare’s proprietary AI models to accurately account for any combination of events.
“Given our strong proprietary technology infrastructure, our focus is to expand our operations by growing our product reach and we are pleased to partner with EveryMatrix,” said Max Polaczuk, Chief Technology Officer of Tiidal Gaming.
“Betbuilder is designed to offer high margins for operators as compared to industry standards while amplifying the bettor experience through increased customer engagement. The integration of Betbuilder with EveryMatrix’s igaming platform enables us to scale up the global distribution of one of our advanced technology solutions that is the first of its kind in the esports industry.”
Tidal Gaming states that Sportsflare’s Betbuilder platform will provide: higher margins for operators; innovative player proposition markets with unique betting options for “most kills”, “k/d ratio”, and more; millions of combinations for in-game outcomes; and increased level of engagement for fans.
Speaking at SBC Summit North America last December, Erik Nyman, President of Americas at EveryMatrix, stated that when establishing a US footprint, European firms must localize their content for each state.