NBCUniversal and PointsBet have inked a multi-year partnership under the terms of which PointsBet has been signed up as the official sports betting partner of NBC Sports.

As part of the agreement, NBC Sports – home to many of sports’ most iconic and influential moments over the past century – will provide PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events.

Additionally, PointsBet will be incorporated in exclusive multi-platform gameday integrations across the eight NBC Sports Regional Networks, which are the exclusive regional homes to MLB, NBA and NHL teams, and deliver more than 2,200 live sporting events.

The firm also becomes an official partner of the NBC Sports Predictor app, which has more than 1.1 million downloads and is currently home to free-to-play games for four sports (football, golf, Premier League soccer, and NASCAR). With the new partnership, the offering of games in Predictor will be expanded, integrating PointsBet content throughout.

Moreover, exclusive PointsBet odds integrations will be incorporated into Rotoworld, NBC Sports’ fantasy and sports betting digital property which provides fantasy and betting tools, plus daily insights and analysis on NFL, MLB, NBA, NHL, college football, golf, Premier League, and NASCAR.

The sportsbook operator will be the exclusive provider of odds, props and trends for NBCSN and GOLF Channel and their digital properties, as well as Peacock, NBCUniversal’s new streaming service, and NBC Sports Podcasts.

David Preschlack, President, NBC Sports Regional Networks, and Executive Vice President, Content Strategy, NBC Sports Group, commented: “We are excited to begin this partnership with PointsBet, which will deliver unmatched sports betting engagement opportunities across multiple platforms. 

“For NBCUniversal and PointsBet, this agreement provides considerable opportunities in the fast-growing sports betting market place, which is unique to this extensive and robust, multi-year arrangement. Looking ahead, we’re also excited about the significant activation opportunities that will come to fruition as sports betting continues to proliferate across the US.”

PointsBet Managing Director and Group CEO Sam Swanell described the deal as transformational for PointsBet, saying: “NBC Sports, an iconic brand and holder of the largest sports audience in the US, brings significant credibility and trust to PointsBet’s operations. Through the NBC Sports partnership, PointsBet gains access to market-leading linear assets which span 184 million viewers and digital assets which span 60 million monthly active users. 

“These assets will act as the cornerstone of our marketing strategy and combined with our in-house technology and products, as well as our talented and experienced team, will deliver outstanding client acquisition and retention efficiency as we scale rapidly over the next five years. NBCUniversal’s decision to take an equity stake in PointsBet illustrates the alignment of our strategies, the trust across teams, and our shared belief that the US gaming market is a once in a lifetime opportunity.”