Sportradar has announced a five-year extension to its betting partnership with Kambi, renewing Sportradar as the firm’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market.
Kambi and Sportradar have been partners since the US legalized sports betting in 2018, and under the terms of the new deal, the sports technology company will continue to provide the sports betting supplier with its pre-match score data.
Sportradar will also provide Kambi with live score data and content solutions for major US sports, including Live Match Trackers.
The firm notes that its content solutions are ‘purpose-built to drive deeper fan engagement, in addition to customer acquisition and retention for operators’ and that they are ‘essential for running and growing a successful sportsbook’.
Neale Deeley, Managing Director, US Betting, Sportradar, commented: “Both Kambi and Sportradar were well-prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market-leading positions.
“We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”
Last month, Sportradar announced its financial results for the third quarter of 2021, declaring a surge in revenue and a strong US market performance.
Jamie Mckittrick, Kambi’s Vice President of Commercial Operations, added: “We are delighted to have put pen to paper on this multi-year extension with Sportradar.
“Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”
Earlier this month, James Letchford, Head of Pre-Sales Solutions at Kambi, spoke to SBC Americas and explained why there will come a time when US operators will be judged on the quality of their sportsbook rather than the frequency of their price boosts.