SportCaller, a free-to-play (FTP) game provider to markets including North America and LatAm, has announced its first cryptocurrency partnership with operator Sportsbet.io, the sports-betting subsidiary of Coingaming Group.
The new deal forms part of a deeper FTP framework with which to target both mature and emerging markets over the long-term, as Sportsbet.io bids to expand its footprint into untapped territories.
The announcement also sees the launch of two exclusive games, 4-3-free and Bet free 6-6, built to reignite familiar FTP formats with innovative jackpots mechanics and new designs around mainstream sports from football and cricket.
These new titles hail from a sports-agnostic series which allows Sportsbet.io to press engaging games into the service of any event, as elite sport battles with an uncertain timetable worldwide.
Joe McCallum, Director of Sportsbook at Sportsbet.io, said: “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their consumer analysis from a host of worldwide data sets, gives them a competitive edge when it goes to both game-delivery and strategic planning.
“Whether it’s acquisition or retention-focused games, we now feel confident of keeping our players engaged with the Sportsbet.io brand in a fun, fast and fair way – enhancing the existing experience, and minimizing churn, wherever we set our scene.
“Their new games embrace player-education and enhanced activity at their heart, and are already demonstrating their huge worth at a time when responsible engagement and retention rightly demand adaptable solutions. We look forward to extending this progressive partnership with more games across our other premium properties over the coming years.”
Cillian Barry, MD at SportCaller, added: “Coingaming and Sportsbet.io are led by some of the great innovators and disruptors in the sportsbook space, always striving for innovation and pushing the limits of new technology. So, we’re thrilled to align those values with our own, on a watershed journey into unexplored markets where both crypto and fiat currencies are vying for position.
“In this industry, sowing the seeds of global success is best achieved by coupling international ambition to local utility. After all, while some trends are universal, language, taste and specific sports-mad fanbases are invariably culturally-contingent.
“International fragmentation for game design and regional requirements (eg regulatory, or player-preference-based) only magnifies the importance of supplying a precise game UI at every turn, and in every country. Which is why SportCaller has developed peerless geo-location tools, allowing us to geo-target and partition between diverse territories with dexterity.
“I’m pleased to report that initial engagement has been incredibly positive, so we can’t wait to see how games like 4-3-free and Bet free 6-6 continue to perform across varied regions which, in some cases, represent new markets for us. The free-to-play vertical is clearly bringing the fun and familiarity for both new and regular customers.”
SportCaller has now launched over 100 games across 47 countries and in 20 languages in North America, Latin America, Europe, Asia, Africa, and Australasia.