PLLAY Labs appoints Phillip Shoemaker to strategic advisory board

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PLLAY Labs, the AI-driven video game wagering platform, has appointed former Apple App Store head Phillip Shoemaker to its strategic advisory board. 

He joins the firm at a pivotal moment in its growth as it continues to establish itself in the US video game wagering and fintech space.

Commenting on his new role, Shoemaker said: “I joined the advisory board because I saw the unique opportunity the team at PLLAY was creating for gamers globally. It’s not just about wagering, PLLAY is really a fintech company that uses real-time data collection to protect users before, during and after a competition has occurred. 

“They have also created a monetization engine that can provide very interesting revenue opportunities for gaming publishers, cloud gaming platforms and streaming services. I’m thrilled to have the opportunity to join PLLAY as a strategic advisor on this exciting journey.”

Shoemaker is a hands-on leader with over 20 years of experience in the mobile space. He currently serves as the executive director and CEO of As the former Apple App Store head, Shoemaker helped establish the iconic platform, including building the review operations team to over 300 people, writing guidelines with Steve Jobs and testifying with global government authorities. 

Shawn Gunn, CEO and Co-founder of PLLAY, said: “We have added a number of high-profile, successful and experienced thought leaders in the global world of gaming, technology, artificial intelligence and new media. Phillip continues this successful trend of advisors to lean on for insight on key areas of the business today and in the future. 

“He also has the relationships to assist our product vision as PLLAY expands its technology into enterprise business use cases and continues to enhance our user identity validation and security capabilities.”