BetMakers Technology Group Ltd has welcomed the launch of fixed odds betting on horse racing in the US, an activity that has become legal for the first time in decades in the State of New Jersey.
With immediate effect, racing and betting fans in the Garden State can place both fixed odds and pari-mutuel on races at Monmouth Park.
During the coming weeks race fans can look forward to a new website and a mobile app for fixed odds betting on racing at Monmouth Park that will be powered by BetMakers. Designed to appeal to the sports bettor as well as the horse racing bettor, they will offer fixed odds betting and form data from Equibase.
BetMakers is also working with sportsbook operators to launch fixed odds wagering in their betting apps. By increasing the number of products to wager on and engage with on a frequent basis, the aim is to broaden the customer experience and attract a new customer base to the horse race wagering industry.
Next week BetMakers will open up betting on eligible out-of-state tracks that are under a fixed odds content distribution agreement with BetMakers’ Global Racing Network division.
In addition to the launch of fixed odds betting on racing, BetMakers’ Global Tote division will introduce key investments in betting and user experience which, it claims, will “fundamentally change the way fans of US racing enjoy the sport of kings”.
Guests of Monmouth Park will enjoy an all new self-service terminal from Global Tote’s new BetLine series that is fast, efficient, and reliable. The terminal’s extra-large touchscreen displays a new user interface that helps consumers place tote bets quickly and easily.
Global Tote is also dramatically changing the on-track race watching experience at Monmouth Park with the installation of a new infield display solution. The new ‘big board’ will present odds, results and messages in a dazzling, colorful display.
Christian Stuart, BetMakers’ CEO North America, stated: “BetMakers could not be prouder to be introducing a new slate of enhancements, including fixed odds betting on racing, to the USA and especially to be doing so with such visionaries as the team at Monmouth Park.
“We believe fixed odds wagering will not only appeal to our valued racing customers but also has the potential to expand the market to all customers that currently enjoy sports betting, which has grown tremendously across the USA since the repeal of PASPA in 2018.
“The sport of horse racing has a proud tradition but is also able to embrace progress and that is exactly what we are delivering to Monmouth Park’s racing and betting fans this season. Sleek betting terminals, a dazzling new infield display, new web and mobile apps, and an exciting new way to wager are improvements that will really elevate the experience.”