OtherLevels active in 11 states as West Virginia awards sports betting vendor license

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OtherLevels, a cross-channel marketing and engagement specialist for the sports betting and gaming industries, is now authorized to operate as an online sports betting vendor in 11 US states, following receipt of interim approval from the West Virginia Lottery Commission.

With West Virginia, the firm is now authorized to do business in over 22% of US states, while  actively seeking licensure in an additional six states and plans to apply for other approvals as its growth dictates.

CEO Brendan O’Kane commented: “We’re committed to responsibly serving gaming operations in all jurisdictions in which we are authorized to operate and grateful to the West Virginia Lottery Commission for regulatory approval to operate within their state. We look forward to serving our clients alongside the expansion of legal gaming across the country.”

OtherLevels’ Sports Engagement Platform is a sports-powered engagement solution, combining sophisticated content, publishing capabilities and multiple live sports and betting odds feeds to engage sports players pre-game, live during the game and post sports games. 

The company’s Intelligent Messaging platform is a CRM and digital messaging platform for sports betting, gaming, and lotteries. 

“With each new participating state, we’re committed to delivering the highest quality player engagement solutions to our gaming and sportsbook partners,” added O’Kane. “We’re excited to be a part of gaming’s growth and potential in the United States.”