SharpLink Gaming has appointed sports betting industry veteran Tom Masterman as its new Vice President of Revenue.
Reporting to CEO Rob Phythian, Masterman will be tasked with guiding and leading the online technology company’s direct enterprise sales activities and processes that generate new business and deepen existing customer and partner relationships.
Masterman brings over a decade’s worth of industry experience to SharpLink Gaming, with a track record of driving new business as a senior ranking sales executive for Genius Sports and Sportradar US.
“Tom was a key member of my executive team at Sports Data and Sportradar US, so I am keenly aware and appreciative of the deep skill, industry relationships, and business-building talent that he brings SharpLink,” commented Phythian.
“We are thrilled to have brought him onboard and fully expect that he will have a marked impact on the future success of our company.”
Before joining SharpLink, Masterman served as VP of Sales at ShotTracker, leading its sports data integration with clients such as ESPN and CBS Sports. He has also served as the Global Head of Publisher Sales at Genius Sports, as well as the Chief Revenue Officer at Sportradar US.
The new hire joined Sportradar in 2013 following its acquisition of SportsData, where he had teamed with founder Phythian, and served as VP of Business Development. With his leadership, SportsData achieved revenues of more than $10m in under three years from start-up.
“I am so excited to once again be working with Rob, who is a smart, inspirational leader and industry visionary,” Masterman said.
“Together, we accomplished great things at SportsData and Sportradar, so I’m looking forward to once again leveraging our complementary strengths to drive SharpLink’s growth and help to ensure we ultimately dominate the fast-emerging sports betting conversion market.”
Back in May, SharpLink Gaming extended its technology partnership with fan technology platform firm Quintar Inc, which enables live sports Metaverse experiences.