PrizePicks talks ‘in-game playability’ and standing out from the rest of the DFS field

Image source: Daniel Dunn-USA TODAY Sports/Sipa USA PA Images

SBC Americas took time out with PrizePicks CEO Adam Wexler this week to discuss the firm’s approach to the start of the NBA season and the signing of an exclusive brand partnership with NBA YouTube star Kenny “KOT4Q” Beecham to produce custom PrizePicks content. 

For those of our readers less familiar with PrizePicks, can you provide a brief overview of the company?

PrizePicks is the most fun, fast and simple version of daily fantasy sports covering a wide variety of sports leagues from the NFL and NBA to League of Legends and Counter-Strike. Centered around over/under predictions of single player fantasy projections, PrizePicks allows sports fans to play against the numbers rather than each other. 

PrizePicks is currently the closest legal alternative to legal mobile sports betting in the majority of the United States including Top 10 markets like Georgia, Florida and Texas. With an existing digital footprint covering more than two-thirds of the US population, PrizePicks is the most accessible type of game for the masses. 

What separates PrizePicks’ NBA DFS product from the rest of the field?

The intensity of the sweat both for the full game and in-game and our creative offerings. Across games, we offer props and fun promotions that nobody else offers and mix it up all of the time. For example, last year when Ben Simmons was going through a dip in production during the playoffs, we offered catered promos on his points and free throws. This keeps fans engaged even when a particular player may see slides in areas of their output. 

A unique advantage we have is our in-game playability. Whereas a lot of operators have their best offerings at the beginning of the night at around 7pm ET, we make sure to have a comprehensive offering for the last games of the night and within the game themselves. We offer both second half and fourth quarter lines for nearly every major player in these games, so you can sweat Damian Lillard or De’Aaron Fox action going into the final stretch of the game. This is a great way to cap off a night when your entry wins in the last few possessions of a close game.

What does the recent brand partnership with NBA YouTube star Kenny “KOT4Q” Beecham bring to the product?

Kenny’s YouTube stardom was born out of an NBA focus. He brings a sense of pizzazz, his content is a lot different than many of our affiliates, and he is a basketball die hard as opposed to others who are more DFS-oriented.

Kenny is big into the NBA 2K scene/TikTok and his content resonates with a younger clientele, a group that we are trying to cater to here at PrizePicks. This group of people loves basketball, and we think is more likely to adopt the instant gratification of what the single player fantasy category is all about. Our product is simple and fast to play, and our mobile app is as sleek as they come, which the younger generation is all about.