Sports betting and igaming operator BetMGM has gone live with its mobile app at Gold Strike Casino Resort in Tunica, Mississippi this week.
The app is now available for download in Mississippi and, utilizing geolocation technology, enables all guests on-premise at Gold Strike to place pre-game, live in-play, futures and parlay wagers from any mobile device.
BetMGM CEO Adam Greenblatt stated: “We’ve had great success with the opening of the BetMGM Book Bar & Grill at Gold Strike and are thrilled to complement our retail offering with the launch of the BetMGM mobile app in Mississippi. Sports fans at MGM’s world-class Tunica resort can now use their mobile devices to engage with the teams they love, while earning rewards for their gameplay.”
Integration with MGM Resorts’ M life Rewards program gives BetMGM users in Mississippi the opportunity to redeem their gameplay for experiences at MGM Resorts properties nationwide.
MGM Southeast Region Senior Vice President of Marketing and Operations Brandon Dardeau said: “Sports fans now have a seamless betting experience. Tennessee users who have become accustomed to using BetMGM can use it on property at Gold Strike. Not only does the BetMGM app allow for in-game betting, but bets can also be conveniently placed from anywhere on the casino floor including BetMGM Book Bar & Grill.”
The $7m BetMGM Book Bar & Grill, at 6,400 sq ft, includes two 16 ft wide by 9 ft tall video displays. Underneath the massive viewing wall sits a 50 ft long video poker bar alongside a VIP lounge area and the region’s only Topgolf Swing Suite, an immersive, next-gen simulator bay where guests can play a wide selection of virtual games.