In a move to enhance what it describes as the ‘tailgate experience’, Betfred Sports will be opening an activation tent at the South Lawn area outside Empower Field at Mile High for every Denver Broncos home game during the 2021-2022 season.
Broncos fans will be able to enter into the tent and watch football games on multiple TVs, enjoy its own bar area, earn free bets and beer as well as view live odds. The surrounding area will include games, a beer garden, sitting area and overall an “unforgettable tailgate experience”.
“This will be a great opportunity to really interact with fans and inform attendees who Betfred Sports is and what we have to offer,” said Bryan Bennett, COO of Betfred Sports.
Broncos Chief Commercial Officer Mac Freeman added: “In partnership with Betfred USA Sports, Broncos fans are able to enjoy this one-of-a-kind pregame experience right outside of Empower Field at Mile High. This lounge will allow fans to engage with the team in a unique and exciting way.”
To kick off the first home game, Betfred Sports will host a meet and greet at the tent with Denver Broncos alumni Rod Smith. Sports fans will be able to get signed pictures and have their photos taken with three-time All Pro selection and two-time World Champion.
While fans are at the tent, they can download the app and sign up for an online Betfred Sports account on betfredsports.com to receive a 100% wager match of up to $500, win or lose. Bettors can wager on a variety of betting types including straight bets, in-play wagering, parlays and more all football season long.