Sports betting and sports entertainment provider Sportradar has extended its existing partnership with FanDuel Group today, making it the chosen data/odds supplier for the DFS and sportsbook operator through to 2028.
The deal, said the firm, reinforces its stature as the preferred data and odds supplier for US sports, including the NBA, MLB, and the NHL, in the US market.
Under the terms of the agreement, Sportradar will provide the FanDuel Sportsbook with access to a comprehensive suite of betting products, including complete pre-match betting services, live betting services, and betting entertainment tools, comprising live match trackers and betting widgets.
These products and services, added Sportradar, will play a critical role in aiding FanDuel’s growth within a US sports betting landscape poised to expand significantly over the next several years.
Global CEO Carsten Koerl stated: “With FanDuel being the leading US sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for US sports, including the NBA, MLB, and the NHL.
“Both Sportradar and FanDuel have established market leading positions through investment in innovation and cutting-edge products and services and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting. We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.”
The expanded partnership, added Sportradar, will enhance the in-play betting experience for FanDuel Sportsbook customers, which currently represents close to 50% of handle, with the most popular markets being moneyline and spread.
The popularity of In-Play wagering, it said, means the FanDuel Sportsbook is a “true second screen companion for sports fans in the arena, stadium, sportsbook or living room and Sportradar’s best-in-class portfolio of products and services will support its evolution and future growth”.
Niall Connell, Sportsbook General Manager at FanDuel Group, commented: “Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers. Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”