Hard Rock Bet has launched H2H Global Gaming League (H2HGGL) eFootball games from SIS Content Services on its sportsbook, adding to the eBasketball and eSoccer games it already offers.
The eFootball game will initially feature two 24/7 live streams that deliver more than 25,000 events per year and is projected to scale rapidly to double that number, which would take the total number of events offered on Hard Rock Bet by the H2H Global Gaming League to more than 275,000 per year.
H2HGGL features a roster of professional gamers, whose competitive matchups are streamed with ultra-low latency to allow for numerous pre-game and in-play betting markets. It is the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard, the highest possible accreditation.
SIS said in a release that H2HGGL games are available in seven states and that Hard Rock Bet is one of the first U.S. operators to offer eFootball.
“H2HGGL eFootball offers American bettors around-the-clock opportunities to engage in one of the most popular US sports,” said Michele Fischer, vice president at SIS Content Services. “It provides Hard Rock Bet Sportsbook with another compelling, commercially successful product that adheres to the strictest integrity standards synonymous with SIS.”
Expanding an existing partnership
SIS first teamed up with Hard Rock Bet last year to make its portfolio of eBasketball and eSoccer games to the Seminole-owned sportsbook. The partnership was facilitated through SIS Content Services’ deal with Genius Sports in 2024 for the distribution rights of SIS esports products.
“The addition of eFootball strengthens a vertical that has become a core part of the SIS strategy,” added SIS CEO Richard Ames. “Our focus has always been on delivering content that operators can trust, and this launch with Hard Rock Bet showcases that those standards of integrity, production quality and reliability that underpin every part of the H2H Global Gaming League resonate with major global brands.
“It is also another example of how we continue to broaden our portfolio in ways that benefit partners and players alike.”
“We’re excited to expand our partnership with SIS and be one of the first operators to introduce this new, always-on football experience to our players,” said Hard Rock Digital SVP of Sportsbook Neil Walsh. “Adding H2H Global Gaming League eFootball strengthens our markets and esports offering and reflects our ongoing focus on bringing innovative, high-quality content to our players.”
SIS Content Services, Inc. is a wholly owned subsidiary of Sports Information Services (SIS) that was launched in 2021 to provide U.S. sportsbook operators with full turnkey solutions of real-time data and video feeds, for SIS’s portfolio of over 60,000 horse and greyhound racing events and more than 225,000 esports competitive gaming events. SIS has more than 400 gaming operator customers worldwide.
