Sports betting firm Sportradar has announced a five-year partnership with Bally’s Interactive, a division of Bally’s Corporation that operates the omni-channel provider’s sports betting, igaming, free-to-play, and daily fantasy sports platforms.
Under the terms of the deal, Sportradar will provide Bally’s with access to its complete pre-match betting services, live betting services, and content solutions portfolio. Bally’s will incorporate that data portfolio as part of its expansion plans to become a leader in the North American sports betting markets.
Neale Deeley, Managing Director, US Betting, Sportradar, said: “Sportradar is proud to be working with Bally’s Interactive. Given their vision and commitment to innovation, we are confident that Bally’s Interactive will continue to expand and deliver an engaging, dynamic sports betting experience to their customers.”
Last month, Bally’s announced the beta launch of its mobile sportsbook, Bally Bet, in Iowa, following on from its first mobile sportsbook launch in Colorado in May. It intends to launch Bally Bet in additional markets in 2021, with subsequent roll outs set to occur in 2022.
Adi Dhandhania, Bally’s Corporation’s Senior Vice President, Strategy and Interactive, stated: “We are excited to be working with Sportradar to expand our online sports betting capabilities. This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our products and content offerings.
“We look forward to continuing to execute on our online sports betting and interactive gaming expansion strategy.”
In June, Sportradar agreed to a 10-year data partnership with the National Hockey League.