Bally’s Corporation has entered the mobile sports betting market with the beta launch of its mobile sportsbook, Bally Bet, in Colorado.
Developed by Bet.Works, the US regulated sportsbook technology platform currently being acquired by Bally’s, it will offer a variety of features to sports betting fans across the Centennial State.
The beta launch will be accompanied by limited marketing and will focus on the deployment, testing and refinement of the Bally Bet app and its content. The company intends to incorporate enhancements to the app over the coming weeks.
David Wang, Founder and CEO of Bet.Works, said: “Bally Bet is the culmination of a tremendous amount of hard work by both the Bally’s and Bet.Works teams, and represents a key component of Bally’s long-term growth and diversification strategy. Today’s launch is just the beginning of what Bally’s has in store for the mobile sportsbook market.”
The mobile sportsbook will include, among other things, betting options for all of the biggest sports, exclusive in-app parlay games and integrated social features. In addition, users will be able to earn points betting on sports that they can redeem at Bally’s Golden Gates, Golden Gulch and Mardi Gras casinos located in Black Hawk, CO, and at all of Bally’s casinos nationwide once the company’s new rewards program is unveiled this summer.
Adi Dhandhania, Senior Vice President, Strategy and Interactive, for Bally’s Corporation, said: “We are excited to provide sports fans across Colorado with a new and innovative way to engage with their favorite sports and teams, and are confident that the Bally Bet sportsbook will provide those fans with the same unique and first-in-class experience that our loyal gaming customers have come to expect from our three Colorado casinos.
“By integrating Bally Bet with Bally Rewards, we will provide sports and gaming enthusiasts with an unmatched betting experience.”
Bally’s also confirmed that it intends to unveil mobile sportsbooks in three additional markets in 2021, with subsequent launches to occur in 2022.