LISBON, Portugal — Welcome to SBC Summit, the biggest show in town headlined by the biggest name in sports, Michael Jordan.
SBC Americas Editor Adam Candee here, reporting live from SBC Summit the capital of Portugal. We will follow along with the news of the day here from the industry’s premier event throughout the three-day event, starting with the keynote panel, Leadership in Sports Business.
In addition to Jordan, the keynote features Sportradar CEO Carsten Koerl and DraftKings CEO Jason Robins. The trio will discuss a range of topics including:
- Fan engagement
- Innovation
- Leadership perspectives
- Gaming industry
Stay with us throughout the afternoon and evening for the most interesting notes and quotes from the keynote, as well as panel discussions with industry leaders. We’re here all day so come join in!
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10:30 am: This is what we’re waiting for: MJ takes flight
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Late yesterday evening: Building the excitement
Out for a walk near the conference center after dinner, I encountered two young people looking at the signage for SBC Summit. Just as we passed each other, the woman exclaimed, “OH S***!”
I turned to see what happened – turns out she looked to the right (just out of frame here because I’m a writer, not a photographer) and saw the large ad for Michael Jordan’s appearance on the keynote panel.
“F***!” the man with her responded.
So yeah, in the words of former President Joe Biden, it seems MJ’s appearance will be a “big f***ing deal.”
