Esports Technologies looks to improve cash-out experience via exclusive alliance with Colossus Bets

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Esports wagering and technology firm Esports Technologies Inc has forged an exclusive alliance with global sports jackpot operator Colossus Bets.

Under the terms of the deal Esports Technologies is granted an exclusive license for the majority of Colossus’ extensive cash-out patent portfolio for esports applications, enabling the company to improve its cash-out user experience across all of its products thanks to the latter’s’ leg-by-leg cash-out options. 

Bart Barden, Esports Technologies Chief Operating Officer, explained: “We believe our alliance with Colossus will herald the arrival of industry-leading cash-out technology, both in free-to-play and real money formats in one platform, helping us grow to become a broader ‘best in class’ esports offering. 

“The exclusive patent license bolsters our offerings with strong IP protection and customization, resulting in a potent package that spans across data, technology and product, particularly in the context of our North American business-to-business ambitions. We look forward to our continuing alliance with Colossus to provide our customers with the best possible experiences on our platforms.”

Eva Karagianni-Goel, Colossus Chief Operating Officer, added: “We are excited to join forces with Esports Technologies to unlock the value of our patents for esports audiences. Their IP-led approach mirrors ours and presents us with an exciting opportunity to marry our know-how with what is probably the most forward-looking content area, esports. 

“By marrying our two technologies we believe we are able to create truly best-in-class experiences for bettors, and we look forward to our continued alliance.”