Global sportsbook operator PointsBet and the Women’s National Basketball Association (WNBA) have agreed a new partnership making PointsBet an Authorized Gaming Operator of the WNBA.
The relationship adds to PointsBet’s growing list of partners in the US, including the National Basketball Association (NBA), and notably represents the company’s first deal with a women’s professional sports league.
Johnny Aitken, CEO of PointsBet USA, commented: “We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth. The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward.
“In owning and operating our technology from end to end, PointsBet can innovate our product and personalize our offerings according to fan interest and needs – WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”
As part of the partnership, PointsBet will integrate the WNBA into its betting platforms and receive WNBA sponsorship and brand visibility opportunities. This partnership, said the firm, is another bold move for the WNBA, a league looking to grow in the sports betting landscape, by bringing on operators who are looking to support the best women’s basketball in the world while also growing the game using their wide audience reach.
WNBA Commissioner Cathy Engelbert stated: “Innovating at the WNBA and enhancing the fan experience starts with recognizing how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for.
“We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game.”