Strive Gaming launches this week led by Max Meltzer and Damian Xuereb

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Strive Platform Ltd, an igaming platform business specifically created to cater to the modern, multi-state requirements of North American operators, has officially launched this week. Trading as Strive Gaming, the company will be led by former Kambi personnel Max Meltzer and Damian Xuereb.

Xuereb assumes the role of President and CCO effective immediately and Meltzer assumes responsibilities of CEO in the next few months.

The two have been responsible for some of the largest B2B commercial partnerships in the US since PASPA was repealed in 2018. Those partnerships, they claim, have gone on to capture more than 35% of the post PASPA US sports wagering market.

In a statement, the firm said it will deliver technical performance at scale using modern, proprietary player account management technology (PAM), with a roadmap and development team that is “focused purely on solving the challenges faced by operators in the North American market”. 

Market innovation will come from the firm’s Strive INFINITY Engine, described as a “unique value driver that will change the way operators engage with their customers and build their internal work-flows”.

The INFINITY engine will also seek to drive higher lifetime values by bringing operators closer to their players through operational automation and contextual real-time engagement.

Development teams for the company will be situated in both the US and Europe with customer serving offices in both the US and Canada to provide a premium, 24/7 service to clients.

Xuereb commented: “This is a new era of igaming PAMs in North America. US operators now have more choice and a new partner to consider that knows what they need and want. Strive has carefully considered and understood the shape of the US sports and casino market. As a result, it has built a US centric solution that is battle tested and delivers operator performance at scale – solving the many challenges faced by modern day US operators.

“The speed of regulation across multiple deployment topologies and unique US work-flows means that operators need a PAM partner that can deliver speed to market, agility and a future proof solution – and Strive Gaming has been built to do just that.”

The company will be announcing its first operator going live in H2 2021 in the coming weeks.