Tally Technology has extended its relationship with NFL franchise Green Bay Packers to produce an NFL Draft predictor game ahead of the 2023 season.
As part of an ongoing partnership between the two parties, the fan engagement platform will produce the latest installment of the Packers Predict prediction game.
In the game, players can predict which NFL stars the Packers will select in the NFL Draft, set to take place later this week in Kansas City as the league gears up to the beginning of the 2023 season later this year.
Tally helps the Packers in its strategy to connect with its fans all-year-round and other activations include the preseason trivia game and the weekly “Packers Predicts” contests around each Packers fixture.
The engagement platform boasts a long roster of clients from different sectors, including sportsbooks, broadcasters, leagues, and teams to help engage, acquire, and retain users across the sporting ecosystem.
Using sponsorship deals, player conversion, and data creation, the platform seeks to help its partners create new revenue streams.
“We’re so happy to continue our partnership with the Packers, who recognize the value of deepening their relationship with their most passionate fans, not only during the season, but at key moments in the offseason, as part of a comprehensive plan,” said Brad Vettese, CEO of Tally.
“All of our sports and brand partners have different goals and aims, and the Packers’ plan really shows how much we can do with a year-round schedule.”