DFS and sportsbook operator FanDuel Group and sports and pop culture website The Ringer have today announced a new year-long partnership which will run through February 2022.
Under the terms of the deal, FanDuel has been designated as the exclusive sports betting partner of The Ringer. While the firm has advertised on the site before, this new sponsorship represents more than a trebling of its previous investment.
David Webb, VP of Media & Demand Generation, FanDuel Group, commented: “The Ringer is part of our core strategy to reach, engage and build connections with fans in the US through compelling content creators.
“The Ringer network and the group of talent there bring a unique perspective to sports and sports betting and we believe this combination will add continued value to our customers, fans and audiences alike.
“As industry leaders, FanDuel and The Ringer will collaborate to deliver on FanDuel’s promise to be absurdly fan-focused through the Ringer’s localized and endemic storytelling.”
This sponsorship will make FanDuel the exclusive Sportsbook and Fantasy Sports partner across all Ringer assets, including podcasts, social, newsletters, video and website. As part of this new deal there will be special listener leagues and contests that Bill Simmons, Joe House and a variety of other hosts from The Ringer will participate in.
“We are delighted to deepen our partnership with FanDuel on such a unique engagement across The Ringer’s portfolio,” explained Angie More, Head of Global Podcast Sales at Spotify. “We’re ready to develop and execute more creative ideas that will elevate both brands in the eyes of sports and pop culture fans.”