Global sportsbook operator PointsBet has been designated as the Official Sports Betting Partner of the Korn Ferry Tour‘s TPC Colorado Championship at Heron Lakes. The third annual event will take place July 5-11, 2021 at TPC Colorado and will feature the PGA TOUR‘s upcoming stars who currently compete on the Korn Ferry Tour.
Under the terms of the deal, PointsBet gains sponsorship exclusivity throughout the multi-year relationship, spanning retail and online sports betting, daily fantasy, and online casino gaming options.
The firm will also enjoy brand visibility across various on-course, in-person and digital assets, and will additionally introduce a “Stay Sharp Golf Challenge”, providing interactive activities from Tuesday to Sunday of tournament week. Additionally, there will be an onsite PointsBet Lounge offering food and beverage, seating and tables, power outlets, and high-speed Wi-Fi for anyone on the tournament grounds.
Johnny Aitken, PointsBet USA CEO, commented: “PointsBet is the only major sports betting operator headquartered in Colorado, and as a result, we take a great amount of pride in being able to invest and actively participate in the local community.
“We are thrilled to join forces with the TPC Colorado Championship team – they make a positive impact in our home state year after year, and they also recognize the synergies between golf and sports betting just like our forward-thinking partners at the PGA TOUR and NBC Sports. We look forward to innovating and contributing alongside TPC Colorado and the Korn Ferry Tour for years to come.”
Notably, the proceeds from the TPC Colorado Championship at Heron Lakes will continue to benefit local charities; the event has generated more than $50,000 for local organizations as a result of the 2019 and 2020 events.
“We are excited to partner with PointsBet,” said Drew Blass, Tournament Director of the TPC Colorado Championship at Heron Lakes. “As a renowned global brand with its US headquarters in Colorado, PointsBet has an exciting vision for growing fan engagement and providing innovative sports betting products. This partnership will allow us to make an even larger impact in our local community, which is always the key priority for our tournament.”
In August 2020, PointsBet announced a multiyear content and marketing relationship, designating the company an Official Betting Operator of the PGA TOUR.