Better Collective is tapping into someone with experience building YouTube to help build its corporate communication strategy. The company has named Brandon Boone the new Vice President of Communications Strategy and Public Relations for Better Collective North America.
Boone previously served as Global Head of Consumer and Entertainment Communications for YouTube. Prior to that he worked with the Philadelphia Eagles.
“Brandon brings an extensive and impressive track record of great experience, and we think he will be an exceptional leader for us,” said Patrick Keane, Action Network CEO. “He cares deeply about telling stories that drive impact. We are eager to bring his strategic, creative, and collaborative approach to our team.”
Boone is tasked with developing a long-term plan for the North American branch of the company’s communication strategy. That includes messaging as Better Collective expands into new states like Kentucky and North Carolina and expanding awareness of the brands in the BC portfolio to more than just the sports betting and online casino industries.
“Better Collective is at a pivotal moment in its strategic growth in the United States. I strongly believe in the company’s ability to leverage best-in-class data and insights to expand on what is already a thriving knowledge-based sports community in America,” said Boone. “I could not be more excited to lead communications strategy to increase our brand recognition and add value to all of our North American media brands.”