Leading live TV streaming service SLING TV has confirmed the launch today of a new and exclusive sports betting information channel in collaboration with DFS and sportsbook operator DraftKings.
As part of the agreement, SLING TV subscribers and SLING Free users can now view real-time game scores and betting odds on the DraftKings Basketball channel.
Michael Schwimmer, President, SLING TV, explained: “This new channel is just the beginning of how we plan to bring the DraftKings sports betting experience to SLING TV customers. We will continue expanding and enhancing our offerings to be the ultimate entertainment experience for sports fans.”
SLING TV will also be launching DraftKings Baseball and DraftKings Hockey channels in the coming weeks. The expansion of the DraftKings sports betting information channels on SLING TV comes after the two companies announced a strategic agreement across SLING’s portfolio of brands to bring DraftKings’ sportsbook and daily fantasy experiences directly to its customers nationwide.
“DraftKings continually looks at new ways to reach customers through innovative collaborations with recognizable brands such as SLING TV,” said Paul Liberman, President of Product and Technology and co-founder at DraftKings.
“We are thrilled to expand this relationship, which will offer SLING TV customers an entirely new viewership experience through this first-of-its-kind streaming service.”