Building its presence within the North American market, LSports Data has entered into a strategic data distribution and co-development agreement with the American Ultimate Disc League (AUDL) and its majority owned technology development company, UltiX Technology.
LSports was introduced to its new partners by SCCG Management. Through the five-year partnership, LSports will work alongside UltiX to “develop and deliver the world’s first predictive betting algorithms and AI designed specifically for the sport of Ultimate”.
The algorithms, which will be used from the start of the 2022 AUDL season, will help create engaging data sets and betting solutions for the betting industry.
Dotan Lazar, CEO of LSports, said: “LSports is known internationally for its real-time data solutions, including pre-match and in-play odds, bet stimulations services and more. We had been looking to partner with a fresh new sports property as we enter the North American market.
“With 22 teams, 139 live events and full control over its data and video streaming assets, the AUDL provided us with the perfect launching pad.
“Our partnership with SCCG Management will help us meet the demand for more exciting and high scoring team sports from betting partners in the US and around the world.”
In addition, the $3m deal will see LSports named as the “Official Data Partner of the AUDL” where it will gain exclusive rights to the distribution of AUDL Official Data and enhanced betting solutions to its network of online and land-based betting partners across the world.
“A key part of our growth strategy has been based on combining our data, technology, media and gaming assets to attract new fans to our exciting, action packed sport,” commented Steve Hall, AUDL CEO and Commissioner.
“We could not have found a better data partner to help us achieve this goal than we have with LSports. They are agile, focused, and innovative and share our vision for the huge entertainment value of our sport around the world.”
Stephen Crystal, Founder of SCCG Management, added: “We are very proud to have been able to introduce these two innovative companies to each other and even more proud to be leading the sales and distribution of the data solutions that they will be co-developing.
“We believe that professional ultimate and the AUDL will take off as US and international bettors discover this widely played action sport.”