UFC, the world’s premier mixed martial arts organization, has formalized a new LatAm and Asia partnership with cryptocurrency casino and sportsbook Stake.com.
Under the terms of the agreement, Stake.com will become UFC’s first-ever Official Betting Partner in Latin America (excluding Brazil) and Asia, creating a new sponsorship category for the organization.
The two parties will collaborate to improve UFC’s betting experience at Stake, providing exclusive promotions, VIP experiences and producing exclusive social and digital content featuring UFC athletes such as UFC champion Israel Adesanya who recently became Stake.com’s first-ever brand ambassador.
UFC Vice President of Global Partnerships Nick Smith said: “We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer our fans exclusive digital and social content to our fans, as well as an innovative gaming experience. UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.”
Milan Jovancevic, Stake’s Public Relationships Manager, added: “All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion. We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”
The partnership officially launches today, with exclusive digital and social content surrounding Fight Week leading to the highly anticipated UFC 259: BLACHOWICZ vs. ADESANYA which takes place this weekend, live from UFC APEX in Las Vegas.