The Sports Wagering Integrity Monitoring Association (SWIMA), a group comprising the leading US sportsbook operators, officially launched this week with a pledge to make betting safe and secure for consumers.

The not-for-profit organization is designed to operate as a collaborative entity to partner with state and tribal gaming regulators; federal, state and tribal law enforcement; its member sports betting operators and other various stakeholders to detect and discourage fraud and other illegal or unethical activity related to betting on sporting events.   

“We are eager and ready to assist all stakeholders involved in the sports betting market to ensure a safe and secure betting environment for consumers across the country,” said George Rover, Chief Integrity Officer for SWIMA and former Assistant Attorney General and Deputy Director of the New Jersey Division of Gaming Enforcement.

He added: “In partnership with gaming regulators and law enforcement officials, we are determined to help prevent fraudulent and manipulative behavior that could negatively affect the integrity of sporting event – something that does not occur with the widespread illegal sports betting market.”

Rover is responsible for the organization’s day-to-day functions. Serving on SWIMA’s Board of Trustees are Stephen Martino, Senior Vice President & Chief Compliance Officer for MGM Resorts International and formerly the chief gaming regulator in Maryland and Kansas, and Jan Jones, Executive Vice President of Public Policy and Corporate Responsibility for Caesars and the former Mayor of Las Vegas.