FanDuel Group has appointed Andrew Sneyd as Senior Vice President, Brand. He will take ownership of creative and brand strategy, consumer insight, product marketing, team and league marketing, press relations, integrated campaigning, and creative operations. He will report to FanDuel Group CMO Mike Raffensperger, effective immediately.
Sneyd brings more than 20 years of global marketing experience, specifically in the Fortune 100 consumer packaged goods and technology sector. He most recently served as Vice President, Brand Marketing and Strategy at Priceline, the online travel agency and booking platform, for three years.
In this leadership role, he was responsible for reigniting Priceline sales by harnessing customer insight and spearheading the “Every Trip is a Big Deal” campaign.
Before joining Priceline in 2017, he held multiple marketing leadership roles at Anheuser Busch InBev, including leading global marketing for Budweiser, where he drove worldwide growth for the iconic sports beer brand and led the creation of award-winning Super Bowl creative advertising.
Before joining Anheuser Busch InBev, Sneyd was at Kraft Foods from 1995-2002 where he held various brand management positions.
“We are amidst a pivotal moment in history where, as a brand, we have the opportunity to make a true impact both for our customers and industry at large,” said Raffensperger. “Andrew’s expertise with iconic brands will be invaluable as we continue to drive transformational impact and give sports fans the best experience possible.”