Latin American sports gambling operator Betcris and sports bar brand Buffalo Wild Wings (BWW) have announced a new partnership in Mexico that brings sports gambling to the restaurant chain in what is a first-of-its-kind agreement for the sports gambling industry there.

Betcris, already an official sponsor of the NFL, MLB and the Mexico National Team, is now present in 10 BWW restaurants in Mexico, with more locations to be added in the near future. 

Through modules located in strategic points within the properties, Betcris will offer customers all available sports bets, as well as a wide variety of options on its app and website, such as casino, esports, sports, sports simulations, the Betcris Arena loyalty program, affiliate program, instant payments and more.

A great advantage of these modules, said the firm, is that diners can collect their bets won immediately without waiting. They will also be able to make withdrawals and deposits at any time. 

Betcris can currently be found at the following BWW locations: Mundo E and Paseo Interlomas in Mexico State; Acora Delta in Mexico City, Plaza Paseo Quintana and Juriquilla in Santiago De Querétaro; Midtown Jalisco in Guadalajara; Distrito 1 in Chihuahua; Centro Comercial Las Misiones in Ciudad Juárez; Plaza Gran Vía in Mexicali, Baja California Norte; and Plaza Colosio in Aguascalientes.

According to the firm, this latest endeavor will prove highly lucrative as it continues to expand across Latin America. While it initially began as a sports gambling operator, the company has since grown to include online casino gaming options, presenting a more robust alternative for gamblers throughout the region. 

It is also using its prominent market position to ensure that the gaming industry is recognized as a successful commercial activity that operates within the legal and regulatory frameworks established in Latin American countries.