A Malta-based sports betting and online casino platform provider is expanding its reach in Latin America with a new hire.
Soft2Bet has appointed former Play’n Go Head of Account Management leader Nicolás Campano as Sales Director Latam. Campano, who also served as a Sales Director at Yggdrasil Gaming, will help Soft2Bet bolster its portfolio of South American clients for flagship products, which include slots studio ELA Games and its gamification technology Motivational Engineering Gaming Application (MEGA). Soft2Bet will be showcasing MEGA at ICE London in February.
The technology is designed to increase engagement and revenue for Soft2Bet and its partners. In his role, Campano will help Soft2Bet deliver the gamification technology to new markets.
“I am thrilled to be joining Soft2Bet as Sales Director Latam,” said Campano in a statement. “I am particularly excited about the opportunity to introduce our gamification products to the region, which have been proven to be incredibly effective in driving player engagement and retention. I am confident that I can help Soft2Bet achieve its ambitious growth targets.”
Soft2Bet has announced plans to enter the Mexican market, which saw sports betting emerge as a $2 billion industry in 2022 behind increased interest due to the FIFA World Cup. The company also plans to expand its footprint in Brazil and Peru as the two South American markets have recently authorized regulated online sports betting that will begin this year.
Brazil and Peru will also be new iGaming markets for Soft2Bet to further solidify its presence. As of January 2024, Soft2Bet serves more than 120 providers that speak more than 20 languages.
