Several US sportsbook operators cast eye on the Brazilian market

US and Brazil flags flying
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Now that the Brazilian sports betting market is moving forward with President Lula Inacio Da Silva signature, the particulars of the market are starting to take shape.

Brazilian outlet Itatiaia has obtained and published the list of 134 operators who wrote a letter of interest to be involved in regulated online gambling in the country. These operators have not formally applied for licenses yet but have formally expressed interest to the Brazil Ministry of Finance.

The list includes a number of companies with connections to the North American market. U.S. operators who have expressed interest include:

  • Bally’s
  • Betway
  • DraftKings
  • MGM
  • Rush Street Interactive
  • Seminole Hard Rock

While FanDuel was not on this list, its parent company, Flutter, is still planning on being involved in the market through sister brand Betfair. Canadian esports group Rivalry is also on the list of interested operators.

For some, like Rush Street Interactive and Hard Rock, Brazil would continue a trend of Latin American expansion over the past couple of years. Rush Street opened offices in Colombia at the end of 2022 to help the brand establish itself in the market. However, don’t expect the company to use an American brand like BetRivers or PlaySugarHouse. Rather, the company uses Rushbet in the Latam market.

While DraftKings is mostly known for its performance in North America, it also has been expanding into more and more international markets. The operator is currently live in Australia, the UK, Germany, and Malta, among others.

Similarly, though Bally Bet is a North American brand, the company has plenty of international components as well via the acquisition of European-based Gamesys.

There is no guarantee all of these operators will pursue or gain access into Brazil, but for now, plenty of US operators are eyeing the market now that it is closer to opening up.