Denver-based gaming and entertainment group HeadsUp Entertainment International has launched iFundRaiser, a proprietary technology platform focused on raising funds for charities and organizations.

“The COVID-19 Pandemic and its affiliated severe negative economic impact has dramatically changed the world in many ways and charities have been one of the most impacted victims of the world’s new realities,” said Doug Wilson, who was recently appointed HeadsUp CEO.

“Golf tournaments, galas, speaking events and traditional fundraisers are no longer a viable means for most organizations to gather their benefactors and supporters to raise money for their causes and we have the answer.

“Using the tools we have with gaming licences, digital technology, media production and payment processing, we can deliver a complete solution,” added Wilson.

The iFundRaiser platform will enable clients to create an online experience for maximum exposure, such as an online poker tournament, a prize draw or auction, a celebrity endorsement or a digital gaming experience.

“I have spent the last 30 years raising money for good causes, over $2bn to date, and this is the best product I have ever had the opportunity to introduce,” said HeadsUp Chief Business Development Officer Mark Hutchinson.

“I have already been able to bring major global partners to HeadsUp to allow us to do the hard work of raising money in very difficult times globally.”

The first deals will be confirmed in the coming weeks, with negotiations reportedly underway with a range of organizations, from military to wildlife groups and from local to global bodies.

HeadsUp partners will be able to offer a digital gaming experience comprising draws, lottery, bingo, 50/50, watch-and-win, donate-and-win and play-to-win across a selectoin of igaming products.