Aristocrat Technologies, Inc has partnered with casino operator Boyd Gaming Corporation to launch its cashless wagering digital wallet technology at Boyd Gaming’s Blue Chip Casino Resort Spa in Michigan City, Indiana.
The resort wallet feature will allow patrons to place cash on their account at the cashier cage, then use their player loyalty card to instantly access those funds on the casino floor. The digital wallet eliminates the need to handle cash at slot machines or redeem tickets, creating a frictionless experience for the customer.
The Blue Chip launch will initially provide access to the wallet for slot machine players, allowing them to use their B Connected player loyalty card to place wagers and cash out credits. In the future, digital wallet access will be expanded to table games, restaurants, and other amenities at Blue Chip.
Based on the success of the Blue Chip launch, and pending regulatory approvals, Aristocrat and Boyd Gaming intend to expand digital wallet technology to additional Boyd Gaming properties across the country.
The two companies also plan to integrate the digital wallet into Boyd Gaming’s B Connected Mobile app, creating a digital, touchless experience for its customers.
Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming, said: “Building on our strategic partnership with Aristocrat, Boyd Gaming continues to add best-in-class mobile cashless wagering and contactless solutions that will greatly enhance the patron experience at our properties.
“As previously announced, we will continue to leverage our partnership with Aristocrat to drive mobile innovation in a secure and exciting environment for our patrons.”
The COVID-19 pandemic encouraged many regulators to ask manufacturers to accelerate their cashless strategies. Aristocrat has invested heavily in expanding digital and mobile strategies that will assist in transforming the casino floor to be a more robust patron experience while supporting responsible gaming initiatives.
Cath Burns, Executive Vice President of Customer Experience Solutions for Aristocrat, added: “We are thrilled to partner with Boyd to bring this new and exciting solution to their patrons. We are passionate about the patron engagement and that Boyd continues to roll out Aristocrat’s suite of innovative CX mobile solutions to aid in the transformation of the patron and industry experience.”