Boyd Gaming Corporation has entered into a new partnership with Aristocrat Technologies Inc to launch B Connected Mobile, a player loyalty mobile application.
B Connected Mobile will allow Boyd Gaming customers to view account balances and tier status in the B Connected loyalty program, as well as activate promotional offers and drawing entries.
“Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a best-in-class mobile platform that will allow us to greatly enhance the guest experience at our properties,” said Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming.
“Ultimately, we will make B Connected Mobile the hub of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available from a player’s smartphone.”
In addition, bettors will benefit from a personalized B Connected inbox, tied to the patron’s B Connected card, which will offer discounts, offers, entertainment and promotions.
Cath Burns, Executive Vice President Customer Experience Solutions at Aristocrat, added: “We are thrilled that Boyd Gaming has selected the Aristocrat suite of solutions to help transform both the guest experience and the industry.”
Under terms of the agreement, Boyd Gaming will utilize all of Aristocrat’s Oasis 360 CX Solutions as its patron engagement ecosystem at all of its casino properties nationwide.